![]() The CSAA Insurance Group will air in Oklahoma City, Indianapolis, Tulsa, Philadelphia and Hartford & New Haven. Turning 30-seconds on TV into a full one minute and 30-second long mobile experience. When viewers scan it, they’ll be Rickrolled by a recreation of Never Going to Give You Up, featuring modern day Rick Astley. To kick off the experience, CSAA Insurance Group will run a 30-second spot featuring a well-coiffed and intriguing QR code. The official video for Never Gonna Give You Up by Rick Astley‘Hold Me In Your Arms’ deluxe blue vinyl, 2CD and digital deluxe out 12th May 2023 Pre-orde. This CSAA Insurance Group ad tackles so many of this year’s burning questions, including how brands are navigating through the exponential ad costs of the Big Game, as well as how brands are extending experiences beyond the traditional TV spot.ĭeloitte Digital used a regional play for CSAA Insurance Group in 2022 and found that local buys in key growth markets enabled the brand to be present during the Big Game at a fraction of the cost. Rickrolling or a Rickroll is an Internet meme involving the unexpected appearance of the music video for the 1987 song 'Never Gonna Give You Up', performed by English singer Rick Astley. Using a surgical approach, CSAA Insurance Group is banking on the branded meme garnering national attention from regional ad buys. CSAA Insurance Group, in collaboration with Deloitte Digital, is planning to bring that legendary Internet experience to the Super Bowl. Few things are as fun as Rickrolling someone, or even getting Rickrolled yourself. ![]()
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